Dean of Kurdistan Business School,  Professor of Strategy & Marketing, Member of UKH Executive Management Board, Member of UKH Academic Board and Chairs the of Kurdistan Business School Academic Awards Board and PG committee.  In addition, roles include Academic Supervisor, Director of Studies, Examiner and External Examiner. of Undergraduate, MSc, MBA, Executive MBA, DBA and PhD students.  

 

Over 20 years HE experience in the UK and Internationally mainly teaching Marketing and SMEs enterprise and entrepreneurship.  

An academic and Chartered Marketer with over thirty years’ experience in senior marketing roles as an executive director, board member and business consultant.  As an academic professor in Higher Education, his specialities are Marketing and Strategy lecturing for Universities in the UK & Ireland, Europe, Middle East, Asia, and Africa. 

  • Academic International Partnership Development and student recruitment in UK, Europe, Middle East, Africa and Asia.
  • Executive MBA Programme Leader.
  • International Marketing Programme Leader.
  • Experience of several University quality review panels, validation events and External Examiner appointments at programme level.

Programmes taught in the previous 20 years include:

·       MBA/Executive MBA and MSc International Marketing

·       Undergraduate International Marketing, Marketing and Business Degrees

·       Professional Institute Courses - Chartered Institute of Marketing

·       Visiting Professor in Asia, Eastern and Western Europe and Africa.

Visiting Professor – UK, Western & Eastern Europe; Asia and Africa.

 

Academic international partnership development and student recruitment in UK, Europe, Middle East, Africa and Asia.

 

International Business Advisor, Consultant, Researcher Non-Executive Director to multi-national commercial and governmental organisations.

 

Executive Education and Management Consultancy in Strategy, Strategic Marketing, Marketing Management and International Marketing.

Development and delivery of the following courses:

 
  • International Marketing Management and Market Entry Strategies.
  • Strategic Management and Marketing Strategy.
  • Corporate Social Responsibility, Ethics and Corporate Governance.
  • Brand Concept Design, Management and Development.
  • Professional Selling, Business Development and International Cultural Negotiation Skills.
  • Consumer Behaviour and Social Psychology.
   

Keynote and after dinner speaker, at conferences and business events.


ICTentr Erasmus+ Programme Evaluator

The project is coordinated by the University of Turku (UTU), Finland, Brahea Center. The consortium is also composed of two other European Higher Education Institutions: the Dublin Institute of Technology (DIT), Ireland and the University of Leon (ULE), Spain; and three Vietnamese HEIs: the Hanoi University of Science and Technology (HUST), the University of Danang (UD) and the Ho Chi Minh University of Technology (HCMUT).

 

Visiting Professor – UK, Western & Eastern Europe; Asia and Africa.

 

Academic international partnership development and student recruitment in UK, Europe, Middle East, Africa and Asia.

 

International Business Advisor, Consultant, Researcher Non-Executive Director to multi-national commercial and governmental organisations.

 

Executive Education and Management Consultancy in Strategy, Strategic Marketing, Marketing Management and International Marketing.

 

Keynote and after dinner speaker, at conferences and business events.

 



 

Peer Reviewed Journals

Applied Market Segmentation: Senior Executive’s Toolkit, Jan 2018, Expert Insight Series, Business Expert Press, New York

 

SMEs and ICT myths and realities, a case study of the glut of technological options available to SME managers. for ISBE, 2014.

 

Internal Marketing and Political Marketing (2005) Journal of Marketing Management, 17, 9-10

 

Relationship Marketing and Politics (2005), Journal of Political Marketing, Vol.2. No.3

 

'Electoral participation and non-voter segmentation’ (2005) Journal of Not for Profit and Public-Sector Marketing, Vol 14 Nos 1/2.

 

'Voting, Non-Voting and Consumer Buying Behaviour: non-voter segmentation (NVS) and the underlying causes of electoral inactivity' (2003), Journal of Public Affairs 3/2.

 


Board Member of the Chartered Institute of Marketing (Scotland)

Fellow of the Higher Education Academy (FHEA) 

Chartered Marketer and Fellow of Chartered Institute of Marketing (FCIM)

Member of the Association of British Pharmaceutical Industry (ABPI)

Academic Supervisor, Director of Studies, Examiner and External Examiner. of Undergraduate, MSc, MBA, Executive MBA, DBA and PhD students.   

Grants and Funding

Knowledge Transfer Partnership

Aspirarie – Recruitment Consultancy.

 

Sangamo – Industrial Components.

 

Thomas Johnson Plc – Construction Industry.

 

Chemco International Ltd – Chemicals Industry.

 

Orb International – Corporate Merchandising.

 

South of Scotland Business Solutions

 

Chartered Engineering Educational Development

 

Engage Renfrewshire

 

Scottish Enterprise

Professional Journal Publications

 ‘Innovation and Management, practice and theory reviewed’ EuroCham Conference Keynote Speech published in quarterly review, HCMC, Vietnam, May, 2017.

 

Performance improvements in Selling, Pharmaceutical Marketing, July 1997.

 

Criteria for effective communication, Pharmaceutical Times, March 1997.

 

Evaluation of Organisations’ Salesforce Selection Techniques, Pharmaceutical Times, July 1996.

‘Social Media Election Predictions’ published LinkedIn, November 20, 2016.

Why the polls are getting it wrong - a reflection from an academic, published LinkedIn, November 13, 2016

 


Peer Reviewed Book Chapters

 'Electoral participation and non-voter segmentation’ (2006) in Current issues in Political Marketing edited by Wymer, W. & Lees-Marshment, Haworth Press, New York.

 

‘Political Marketing in a Devolved Scotland’ (2005), in Political Marketing: a comparative approach, edited by Darren Lineker and Jennifer-Lees Marshment

 

'A systems approach to Marketing' (2002) in Systems Theory and Practice in the Knowledge Age Edited by Ragsdell et al., Kluwer Academic/ Plenum, New York pp.303-11.

 


Marketing Segmentation

-        Academic history, theories and limitations

-        Strategic toolkit for Senior Managers

Service Quality

-        SERQUAL Benchmarking

-        Service Quality Change Programmes

-        Customer Expectations and Research

-        Managing Customer Expectations and Communications

-        Service Delivery Systems and Processes

 

Relationship Marketing – mainly Political Marketing and Social Marketing.


Subject areas taught include: 

Marketing

Strategic Marketing; Marketing Management; Brands and Branding; Service Quality Management; Consumer Behaviour; Entrepreneurship; Marketing Metrics; Marketing Communications; International Marketing; Relationship Marketing; Selling and Sales Management; B2B; Social Marketing.

 Business and Management

Strategic Management; Micro and Macro Economics; Corporate Governance; Corporate Social Responsibility and Ethics; Business in Emerging Economies; International Business; Project Management, International Negotiations, HRM, Business Research Methods; Duties and Responsibilities of Directors; Business Law.


 


ICTentr Erasmus+ Programme Evaluator (2018).

 

Global Undergraduate Awards – Judge (Business) – Dublin Summit, 2017.

 

UK National Student Survey – Best Marketing Department, Scotland, 2013.

 

Industry panel judge – Scottish Pharmacy Awards (2000 – 2010).

 


On-line Published Articles

Customer Engagement and Service Quality ‘Are customers to blame for a bad service?’ published LinkedIn, June 4, 2017

Five Rules of Business Development published LinkedIn, May 18, 2017

‘SERVQUAL – New Dimensions of Customer Expectations’ published LinkedIn, May 6, 2017

‘Innovation and Value Creation’ published LinkedIn, April 29, 2017.

‘Social Media Election Predictions’ published LinkedIn, November 20, 2016.

Why the polls are getting it wrong - a reflection from an academic, published LinkedIn, November 13, 2016


Knowledge Transfer Partnerships UK funded by the Department of Trade and Industry
Extensive Strategic and Marketing Planning Reports for MNE, SME, NGOs', NFP and government departments. 
The laptop Black Box.
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