Digital Marketing

Course Description
This short course constitutes a comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet marketing goals, and how today business’s firms use digital technologies to achieve corporate objectives. 

Course Objectives
This course aims to:

  • Introduce digital marketing and its importance in excelling in today’s business.
  • Highlight best practice frameworks for developing a winning digital marketing strategy.
  • Review key trends in digital marketing at a macro level.
  • Highlight the process of creating effective digital marketing campaigns.

Course Outcomes

At the end of the course, the participants should be able to:

  • Gain an understanding of the importance of digital marketing to business survival and success.
  • Appreciate the value of creating and implementing digital marketing campaigns across SEO, social media, emails and other Marketing analytics media.
  • Evaluate  the performance of digital marketing programs using key performance indicators (KPI’s). 
  • Master the latest digital marketing tools (including how to use social media to engage and satisfy customers, understanding the power of blogging, online communities and digital story telling). 
Who Should Attend?

This course is suited for:

  • Marketers. 
  • Marketing supervisors, directors and managers. 
  • Small and Medium Enterprises Directors/Owners.
  • General Managers and Directors.

Training Strategies

The following training strategies will be adopted for this course:

  • Seminars and presentations. 
  • Case studies and simulated practical situations.

Delivery Plan

  • An introduction to digital marketing fundamentals and the online marketplace challenges and opportunities (day ). 
  • How to develop a winning digital marketing strategy (day 2).  
  • The Marketing Mix in an online context (day 3).
  • Relationship marketing using digital platforms (day 4). 
  • Digital marketing implementation and practice (day 5).
Month

Starts December 17,  2022 Ends December 21, 2022. 

Duration
Hours per Day: 3  

Number of Days: 5

Total no. of Hours: 15 hours.

Timing
Afternoon from 4:00 p.m till 7:00. p.m
Language
English/Arabic.

Venue

University of Kurdistan Hewlêr. 

Cost

Payment

All payments are to be made 7 days prior to the start of the course. Payments are accepted in cash, bank transfer or exchange offices. 

Certification

Professional & Executive Education Centre, UKH. 


Trainer Biography
Latifa Attieh is an Assistant Professor in the School of Management and Economics at the University of Kurdistan Hewlêr (UKH). Dr. Attieh has more than 14 years of academic and professional experience in Higher Education, specifically in Marketing and Consumer Behaviour studies. She was the Chair of the Marketing department at the Modern University for Business and Science (MUBS) in Lebanon between 2014 and 2019. Furthermore, Dr. Attieh has wide international experience as she was the coordinator of international European Union projects such as the Erasmus + and Tempus. During recent years, Dr. Attieh had the opportunity to deliver several trainings and workshops in marketing and effective communication skills and publish in international peer reviewed journals and conferences.