BSc in Business and Management (Marketing)

Four years $3,000 per academic year

Overview

UKH’s four-year Marketing degree is based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate. As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Employers value graduates who can apply theory to real industry challenges. In this degree you’ll have the opportunity to gain real-world experience through internships, placements, and visits to major companies operating in Kurdistan Region of Iraq. This degree equips students with the skills and knowledge to compete in today’s digital era.

Admission Requirements

• High School Diploma: High school certificate attained within the last five years and have obtained a high school average score of 60% or above.
• English Language Proficiency: Minimum English Language requirement is 45 in PTE, 5.5 in IELTS -64 in ibt-TOEFL or 95 in Duolingo.
• Equalized transcript is required for students who have graduated from international institutions.
• Note! Applicants dismissed for any reason from any university, school or college will not be considered.

• Application Form: Online application is required.
• Official transcripts: Provide a copy of your official transcript (for applicants who graduated from international institutions, an equalized transcript is required).
• Certification Letter from High School: Provide an official letter from your High School Confirming your High School Average.
• A copy of your Passport/ID.
• One passport size photo.

Curriculum

The BSc in Business and Marketing degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence. In your marketing specialization you’ll then focus on such areas as consumer behaviour, marketing analytics, advertising, and brand management.

School of Management and Economics (SME), 2024-25 AY

UG Programmes – Business and Management (General, HRM and Marketing):

 

Year-Sem	Module code	Module title	(General)	(HRM)	(Marketing)
AY1-S1	CORE:
	SME101	Principles of Management	X	X	X
	SME102	Academic and Employability Skills	X	X	X
	SME103	Quantitative Methods in Business	X	X	X
AY1-S2	CORE:
	EF101	Principles of Marketing	X	X	X
	SME104	Fundamentals of Accounting	X	X	X
	BBM101	Principles of Economics	X	X	X
AY2-S1	CORE:
	BBM201	People and Work Culture	X	X	X
	SME201	Introduction to Finance and FinTech	X	X	X
	ELEC 1:
	HRM201 / MKT201	Employment Relations / Consumer Behaviour	X
	HRM201	Employment Relations		X
	MKT201	Consumer Behaviour			X
AY2-S2	CORE:
	SME202	Artificial Intelligence (AI) in Business	X	X	X
	SME203	Commercial Law of Iraq	X	X	X
	ELEC 2:
	HRM202 / MKT202	Business Ethics and Sustainability / Sales Management and Personal Selling	X
	HRM202	Business Ethics and Sustainability		X
	MKT202	Sales Management and Personal Selling			X
AY3-S1	CORE:
	BBM301	Entrepreneurship and Innovation	X	X	X
	SME301	Managing Operations and Services in Industry 4.0	X	X	X
	ELEC 3:
	HRM301 / MKT301	Iraqi Labour Law / Relationship Marketing	X
	HRM301	Iraqi Labour Law		X
	MKT301	Relationship Marketing			X
AY3-S2	CORE:
	SME303	International Business	X	X	X
	BBM302	Tourism and Hospitality Management	X	X	X
	ELEC 4:
	HRM302 / MKT302	Human Resource Development / Digital Marketing	X
	HRM302	Human Resource Development		X
	MKT302	Digital Marketing			X
AY4-S1	CORE:
	SME401	Leadership and Change Management	X	X	X
	SME402	Research Methods	X	X	X
	ELEC 5:
	HRM401 / MKT401	Performance Management / Strategic Marketing	X
	HRM401	Performance Management		X
	MKT401	Strategic Marketing			X
AY4-S2	CORE:
	SME403	Strategic Management	X	X	X
	SME404	Applied Research Methods	X	X	X
	ELEC 6:
	HRM402 / MKT402	International HRM / International Marketing	X
	HRM402	International HRM		X
	MKT402	International Marketing			X

Skills Development

Our quality teaching and experiences beyond the classroom will ensure you graduate career ready. Our graduates can work as: account managers, brand managers, business development managers, fundraising and development officers, market researchers, social media analysts, and sales and marketing managers.