Kurdistan Business School
Management and Marketing
BSc in Marketing
The BSc in Marketing will provide the students
with analytical and comprehensive understanding of marketing. Students will be able to generate, analyse,
interpret and present marketing information that firms and other organisations
in Kurdistan Region and the world need to satisfy and keep customers through
the development of innovative products and services, which build brand equity
and provide excellent return on investment.
Graduating students will be able to use a wide range of practical and
up-to-date marketing tool and techniques.
They will be able to utilise information and knowledge to support
innovation in a wide range of organisations including business, not-for-profit
organisations and government entities.
BSc in Marketing is a four year Program
structured for a maximum of 480 credits, made up of 60 credits per
semester. Contact hours are designed to
promote learning and practical applications that are relevant to the needs of
both Local and International organisations/companies. Taught elements will include, among others, Tutorials, Presentations,
Group projects work, Assignments, case study analyses, simulation, and video.
An important element of all undergraduate programs at
Business School is Placement. One of the
fundamental objectives of the work placement is to forge a lasting
relationships, cooperation and partnership with industries through
career-related requirements. It is
anticipated that this arrangement will expose students to practical and real
life situations. Placement will give the
students the opportunity of relating theories learned in their various classes
to reality. Placement is normally
scheduled for semester two of year three.
The experience obtained from placement will enable the students to
develop analytical abilities and essential managerial skills such as team
working, leadership, negation and conflict management as well as effective
communications. Data interpretation abilities can also be developed through
Research Methods which is offered in semester one of year three and with all of
this, students can be rest assured of having acquired sufficient skills and
experience for a challenging assignments at workplaces.
The assessment for
Marketing program has been created with the specific progression that will
ensure excellent achievements of the students. Students enrolled on this
program are assessed via a wide range of methods such as reports preparations
and writing in Marketing field, case study analyses and presentation, quizzes,
examinations and a dissertation.
2500 USD per academic year