11 months ago
The Dean of Kurdistan
Business School, Dr Declan Bannon, gave a presentation on “Facts and Fiction of
Branding” to the UKH academic and admin staff on Thursday.
Dr Bannon, who himself
is an expert of marketing and branding, provided a thorough explanation of
branding and its elements.
“Branding is earned
and therefore it is a matter of trust,” he said. “One should not expect a
branding to be bought. It is built on experiences and consistency.”