Latifa Attieh, PhD

Overview

Latifa Attieh is an Assistant Professor of Management studies at the University of Kurdistan Hewlêr (UKH). She has more than 14 years of academic and professional experience in higher education and specifically in marketing studies. Previously, she held the position of Chair of Marketing Department at the Modern /University of Business and Science (MUBS) in Lebanon.

She holds PhD from the University of Miguel Hernandez del Elche in Spain. Over the past decade, she has published several research papers in peer reviewed journals and successfully collaborated in international research projects. Her Scholar Google profile can be found at https://scholar.google.com/citations?user=KUPidmAAAAAJ&hl=en). Her research line focuses on Marketing studies in the Agri-business field.

Education

• - PhD University of Miguel Hernandez del Elche- Spain
• - MSc University of Miguel Hernandez del Elche- Spain
• - BSc Lebanese University- Lebanon

Publications

Attieh, L., & Begum, S. (2022). Business Obstacles-Variances between Female owned and Male owned Enterprises in Lebanon During COVID-19. Eurasian Journal of Management & Social Sciences, 3(1), 51-69.

Attieh, L. & Ayoubi, R. (2021). A revisit to the role of gender, age, subjective and objective knowledge in consumers’ attitudes towards organic food. Journal of Strategic Marketing, 1-7.

Attieh, L. & Zouhairy, O. (2021). An Evaluation of How Educators in Virtual Teams Perceive Charismatic Leadership During the COVID-19 Crisis. International Journal of Leadership,10, 155-170.

Obón, C., Rivera, D., Fonollá, E., Alcaraz, F. & Attieh, L. (2021). A comparison study on traditional mixtures of herbal teas used in Eastern Mediterranean area, Frontiers in Pharmacology, section Ethnopharmacology, 632692

Obón, C. Rivera, D., Alcaraz, F. & Attieh, L. (2014). Beverage and culture. “Zhourat”, a multivariate analysis of the globalization of a herbal tea from the Middle East. Appetite, 79, 1-10.

Azoury, M., Kaissi, B. & Attieh, Latifa. (2018). Research Ethics. 10.1007/978-3-319-74173-4_7.

Attieh L. (2011). A Quest for Authenticity: Ecotourism in Southern Lebanon. Paper presented at the International Conference on Tourism in Rhodes, Greece.

Attieh L., Rivera D., F. Alcaraz, & C. Obón (2010). Wild Edible Plants used as Food and Medicine in Kfarhamam (Southern Lebanon). Revista de fitoterapia, Vol. 10 (1). Available online: http://ise2010.org/index.php?option=com_content&view=article&id= 70&Itemid=142

Attieh, L. & Aboukhalil, G. (2010). University Rankings; A gateway to the professional world. Paper presented at the Higher Education International Conference.

Attieh, L. & Chéhadé, V. (2011). The Role of Higher Education Institutions in Developing Entrepreneurial Individuals. Paper presented at the Higher Education International Conference.

Attieh, L. (2009). Public-Private Partnerships in Lebanon; Benefits and Challenges. Paper presented at the Higher Education International Conference.

Professional Qualification

• - Tishk International University - Assistant Professor 10/2021- 10/2022
• - Modern University for Business and Science, Beirut, Lebanon - Chair of Marketing Department 10/2014 – 10/2021
• - Modern University for Business and Science, Beirut, Lebanon - Lecturer 10/2009 – 10/2014